Press Release: ∞ARITA exhibiting at NY NOW Summer 2018
On the 400th anniversary of its first appearance, Japan’s southwestern Saga prefecture set out to reignite the world’s attention to a medium that once set the world aflame. Associated in a previous era with daintiness and quaint figurines, they declared that the heart of Japanese porcelain Arita is pulsing with excitement and invention now more than ever, and the fruit of their effort is coming to NY NOW [ https://www.nynow.com ], taking place at the Javits Convention Center in New York City from August 12th to 15th.
∞Arita [ http://aritamade.com ], which will be exhibiting at booth #3430, is a group of eight historically significant houses from Arita, the town where Japanese porcelain originated and flourished. Formerly specializing in tableware, each has created unique quality gifts for home and lifestyle to engage with the dominant U.S. luxury market. From handpainted dinnerware to elaborate home décor, they will present a range of up to 200 items, nearly 50 of which are brand new to the market, in a variety of price categories, all designed and crafted expressly for this event. A happy hour will be held on Monday August 13th, from 4-5pm, where visitors are able to enjoy complimentary drinks and a free giveaway while take in the extensive product lineup introduced by the creators themselves. Along with happy hour, a photo contest via Instagram will take place during the show, which will give visitors an opportunity to win a special prize.
∞Arita ‘s journey began in 2016, with a visit to New York and invitations to appear in some of its finest venues, including Michele Varian, and under the eyes of its most celebrated chefs, such as David Bouley and on the tables at Blue Ribbon. Armed with that experience and energy, the group of eight houses established new brands for the U.S. market specifically, all of them only available at NY NOW. The dazzling panoply of new items will be presented for the second consecutive time on North American shores.
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